Context and Objective

In a joint initiative between the City of Sabadell and Sabadell INNOVACIÓ — a Banco Sabadell program dedicated to fostering innovation and technological development — organizers needed a creative strategy to maximize both participation and learning at a technology fair. The dual goal: ensure visitors thoroughly explored every exhibitor booth and came away with a solid understanding of each company’s innovations, while also driving online registrations for the special Drone Baptism event, which had limited capacity and required prior sign-up.

The Solution: AdventuriQ as a Gamification Engine

To meet these objectives, an interactive experience was designed using AdventuriQ — a versatile platform for building gamified scavenger hunts. This approach transformed the fair visit into a gamified adventure: each exhibitor booth featured a unique QR code, and scanning it unlocked a custom challenge built around that company’s products or services.

Key Features of the AdventuriQ Scavenger Hunt

• Customized Challenges: Every challenge was directly tied to each exhibitor’s offering, promoting active learning and meaningful engagement with the content on display.
• Interaction and Learning: The dynamic encouraged visitors not only to complete the full fair circuit but also to have genuine, educational conversations with the companies exhibiting.
• Technology and Participation: QR codes and geolocation-based challenges added a modern, interactive layer to the experience — making it both engaging and forward-thinking.

Results

The gamified scavenger hunt delivered on both fronts: it significantly boosted visibility and engagement for participating companies, and it drove active participation in the Drone Baptism event. The gamification strategy elevated overall interest in the fair and encouraged advance registration for limited-capacity activities — resulting in better organization and higher satisfaction all around.

The collaboration between the City of Sabadell, Sabadell INNOVACIÓ, and the innovative use of AdventuriQ demonstrated the real power of gamification in tech events. This unique experience not only met every objective — it set a new benchmark for how to engage and educate attendees at fairs and similar events.

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