Context and Challenge

In an increasingly digital world, cyberbullying has become a serious issue — particularly among teenagers. To tackle this head-on and foster a safer digital environment, Marinva, a Barcelona-based consultancy specializing in gamification, partnered with Mobile World Capital Barcelona. The goal: raise awareness among teenagers about toxic online behaviors and the importance of building positive, respectful digital relationships.

About Marinva

Marinva is recognized for its innovative approach to using games as tools for transformation. The company integrates advanced technologies like AdventuriQ into its projects, enabling dynamic interaction between players and their environment. This not only facilitates meaningful data collection on user engagement but also streamlines content management and the overall user experience through its Progressive Web App.

The Solution: Educational Adventures with AdventuriQ

Using the AdventuriQ platform, Marinva designed an adventure experience built specifically for teenagers. The game was structured as a single event divided into two essential missions:

• Mission One — Walking in a Hater’s Shoes: Players take on the role of individuals engaging in toxic online behavior. This immersive perspective helps them reflect on the real consequences of such actions in a controlled and safe environment.
• Mission Two — Building Critical Thinking: The adventure challenges players with scenarios that mirror real-life cyberbullying situations, encouraging critical analysis and empathy.

Key Features of the Adventure

• Art and Narrative Integration: The experience weaves together art and storytelling to capture teenagers’ attention and deliver key messages in a compelling, memorable way.
• Playful and Educational Mechanics: AdventuriQ transforms educational content into game elements — challenges, innovative locking systems, and dynamic tasks — creating an experience that drives interaction and real learning.
• Flexibility and Accessibility: The platform supports a wide range of content formats and is accessible on multiple devices, ensuring the educational adventure reaches all teenagers regardless of location or device.

Impact and Results

The gamified adventure designed by Marinva did more than engage teenagers in an interactive learning process — it also promoted self-reflection and awareness of how online behavior affects others. By simulating real cyberbullying scenarios and offering practical solutions through gameplay, this initiative proved to be a powerful tool for teaching responsibility and respect in the digital world.

Through this innovative collaboration, Marinva and Mobile World Capital Barcelona created an educational resource that uses gamification to tackle cyberbullying head-on. The initiative not only educates teenagers about online safety but empowers them to build kinder, more respectful digital communities.

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